Creator Economy 101: How to Capture Gen Z Audiences


Brands looking to capture Gen Z audiences need to understand the creator economy and how it operates. This means recognising the value of independent creators who are shaping culture and building engaged communities online. In this session we share how you can leverage these creators to reach new audiences and build brand loyalty, but more importantly, how you must do so in an authentic and mutually beneficial way.

In this session you will learn:

  • The importance of understanding the creator economy and its impact on marketing to Gen Z audiences.
  • How to take a creator-centric approach to marketing, including collaborating with independent creators and building authentic relationships.
  • The importance of community in engaging Gen Z audiences and building brand loyalty.

Featuring speakers from Voxburner, Student Beans, Snap Inc and creator platform, Fanfix.

This session is on-demand.

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