The big question: are Gen Z really as planet-friendly as we think?
In this exclusive deep dive, you’ll learn:
– Why Gen Z’s approach to sustainability isn’t as straightforward as you may think
– Why the ‘return to normal’ is bringing back bad practices, and your brand can challenge this
– Which brands truly are champions of sustainability, and which have been accused of greenwashing…
In this exclusive VXB+ deep dive, we’ll be taking an in-depth look at our latest report, Gen Z or Generation Green?, as well as hearing from our Gen Z panel.
There will also be opportunity for you to out your burning marketing questions to our panellists.