Exclusive VXB+ Deep Dive: Game, Set, Match | Engaging the next generation of sports fans

Voxburner research has revealed that 87% of UK and 82% of US Gen Zers exercise regularly, whilst 82% say sport is important to them (65% US). However, the industry is falling short when it comes to equal and diverse representation.

Only 25% of UK young people would associate the word ‘inclusive’ with sports, whilst only 29% from the US would associate it with ‘diverse’. The challenge here falls in representation. If young people can’t see themselves represented, whether that be on the court, screen or on their For You Pages, they’re unlikely to engage with sports and the intersecting industries. We have a responsibility to connect with young people, open up opportunities and represent them all.

This is a must-attend session for any youth marketer or brand wanting to gain a deeper understanding of how you can improve your representation of this generation and how it can positively impact your brand. 

This is a session exclusively for Voxburner+ subscribers. If you’d like to learn more about how you can register to join us, please get in touch for more information.