5 Reasons Why Brands Need To Put Gen Z’s Mental Health First
The concept of purpose-driven marketing is one of the most frequently discussed topics at our YMS events and brands often...
What Brands Are Doing To Save Gen Z From Being A ‘Lost Generation’
The generation that came of age during World War 1 were known as the “lost generation,” not only because so...
Trend Alert | Netflix’s Fast Laughs
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. This week, Netflix announced...
Trend Alert | Hive Social
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. What would Instagram look...
Trend Alert | MrBeast
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. What does it take...
Trend Alert | VTubers
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. When we first wrote...
5 Things Every Youth Brand Should Be Doing In 2021
2020 has been an unpredictable and unforgettable year, and while it’s important to reflect on our learnings, we’re choosing to...
10 Of The Best Christmas Campaigns For The Youth Market
It may still be mid-November but most of the major brands have already launched their Christmas campaigns, ensuring they don’t...
BLM, Feminism And TikTok | Thoughts From The Youth Marketing Industry
The news is often dominated by stories where young people play a key role, and naturally we cover these topics...
5 Industries That Are Winning With Health-Conscious Gen Z
As we shared in our Youth Trends Report 2019, Gen Z are a health-conscious generation who are well informed about...
How Will Gen Z Vote In The UK General Election?
Next month, the UK will hold a crucial general election that could determine the future of Brexit, the NHS, climate...
How To Keep Up With Gen Z Trends | 8 Top Tips
One phrase that’s often used to describe the youth market is “ever-changing.” Gen Zers are at a crucial time in...