Trend Alert: #Filterdrop
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. Following a campaign by...
From Rule-Breaking Influencers to the Diversity Backlash: Gen Z on the Hot Topics of 2021
Whichever news story is dominating the conversation at any given time, you can count on Gen Z to have a...
Trend Alert: Skateboobs
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. In Edinburgh, a group...
Trend Alert | MrBeast
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. What does it take...
Trend Alert: TikTok Cults
Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. From Beyoncé’s Beyhive to...
The Future of Youth Marketing: Predicting the Next 10 Years
As the 2010s came to a close, we looked back on how youth marketing had changed during a decade where...
Ghosting, Sexting and Sliding Into Dms: The Dating Lives of Today’s Students
We all know the clichés of Millennial dating: endless swiping and anxiety-inducing situationships. With little research having been done yet...
10 Youth Brands That Are Killing It on Social Media
For today’s 16-24s, social media is their first point of call for communication, entertainment, shopping, and so much more. It’s...
Trend Alert | Sang Culture
Trend Alert introduces you to the latest brands, products and services that are trending with 16-24s. In the western world,...
Trend Alert: Egirls
Trend Alert introduces you to the latest brands, products and services that are trending with 16-24s. In the 2000s, the...
7 Rising Influencers Every Youth Marketer Should Know About
Panels and keynotes on the subject of influencer marketing are always a big hit at our youth marketing festival, YMS,...
Youth Marketing 101: What’s the Best Time to Reach Young People Online?
Around 6000 tweets are posted every second, while 95 million photos and videos are shared on Instagram every day. This...