Stat of the Week: 86% Of Gen Z Say the Pandemic Has Changed Them for the Better
When people think of the COVID-19 pandemic, their first thoughts might be negative with lockdowns, job loss, and sickness. But...
Why Olivia Rodrigo’s Album Sour Is Taking Gen Z by Storm
After her single “drivers license” went viral earlier this year, Olivia Rodrigo’s album Sour was one of the most anticipated...
Stat of the Week: 85% Of Gen Z Would Like to See More Diverse Representation in Advertising
After the rise in social movements last year, Gen Z has become defined by their championing nature and desire for...
Need to Know: The Voxburner Guide to Gen Z Buzzwords
‘Salty’, ‘woke’ and ‘Netflix and chill’ are all buzz words and phrases that are associated with Millennials. While there may...
3 Trends You Can Expect to Learn About at Yms:Online
YMS:ONLINE is just around the corner and we cannot wait to kick off the festivities. For those of you who...
How Marketers Can Prepare for a Post-pandemic Future
We don’t want to jinx things, but with the vaccine rollout underway, we’re hopeful that a return to somewhat-normal could...
5 Things Every Youth Brand Should Be Doing In 2021
2020 has been an unpredictable and unforgettable year, and while it’s important to reflect on our learnings, we’re choosing to...
What’s on Voxburner+: Your Guide to Our Youth Marketing Subscription Service
This month we announced a groundbreaking new service bringing together Voxburner’s insights, events, and networking all in one great value...
10 Of The Best Christmas Campaigns For The Youth Market
It may still be mid-November but most of the major brands have already launched their Christmas campaigns, ensuring they don’t...
The Future of Youth Marketing: Predicting the Next 10 Years
As the 2010s came to a close, we looked back on how youth marketing had changed during a decade where...
HOW GEN Z’S ATTITUDE TO SEX AND DATING IMPACTS THEIR SPENDING HABITS
As Valentine’s Day approaches, we wanted to find out how a new generation of young adults views sex and dating,...
The Controversial Ad Campaigns That Won With Young Consumers
At YMS, our speakers often advise brands that to create a loyal young customer base, they need to stand for...